This book teaches sales staff to how to make customers feel happy with the sales process wanting to buy again.
Teaches marketing & advertising staff to work inline with how the mind works to create impulse buys, & teaches negotiators and business professionals communication skills secrets rarely taught that allow others to feel good about accepting their ideas.
It includes exercises for individuals and groups to help them learn practically.
There are chapters on anchoring; rapport building; utilisation, through to a new sales structure ‘the ABC sales plan’ that was created based on discoveries from the new field of neuro-marketing.
Learn skills from Hypnosis, NLP & Therapy within a sales context.
No other book teaches the communication skills and therapy session structure that initiates co-operation & change in therapy into a sales environment.
Learn to communicate hidden messages to put the customer into a receptive state and how to give them a ‘craving’ for your product
Becoming a Brief Therapist Part 1: Foundations (175+pages)
Part 1 covers the foundations required to underpin effective Brief Solution Focused Ericksonian Therapy.
The book covers topics from Pattern Matching and Problem Structure to Hypnosis and The Role of Trance both in problem maintenance and problem resolution.
Becoming a Brief Therapist Part 2: Therapy; Techniques & Treatment (175+pages)
Part 2 covers Solution Focused Ericksonian Brief Therapy in more detail including Therapeutic Techniques and how best to approach treating conditions like Depression, Anxiety, Post Traumatic Stress Disorder, Addictions and Pain.
Becoming a Brief Therapist Part 3: Collected Works (165+pages)
Part 3 covers gestures and internal reality, emotional trance states, Psychoneuroimmunology, energy therapies, the unconscious mind, minimal cues, managing relapses, expectation, motivation, past-life regression and more...
Becoming a Brief Therapist Part 4: Further Collected Works (125+pages)
Part 4 covers paradoxical interventions, sensory thinking, polarity responders, observation skills, time distortion, rapport and more...
Becoming a Brief Therapist: Therapy in Action Series
The 'Therapy in Action' Series is a collection of analysed transcripts. They are written to build on the 'Becoming a Brief Therapist' Four Part Series of training books. In those books you will have learnt about therapy structure; about looking for patterns and noticing minimal cues. You will have learnt about communication skills like rapport building and advanced language skills.
These transcripts are designed to let the reader observe therapy in action. The analysis explains what is happening throughout the session and why.
The complete 'Becoming a Brief Therapist' Series including the 'Therapy in Action' books is designed to help you to become an effective therapist. The four part training series starts with foundations; builds on these with techniques and treatments for specific problems; then broadens out to add depth to your knowledge and abilities. Then the 'Therapy in Action' Series shows what you have learnt taking place in actual real therapy situations with a cut in analysis to demonstrate how what you have learnt is being applied.
Below is a brief extract from 'Performance Enhancement:
Contingent Suggestions, Compound Suggestions & Nominalisations
D: And the conscious part of you that is normally (emphasised) at the front of your mind can just distract itself in some way as you go down those stairs and it can find its own way of becoming more and more distracted with each step it takes
Contingent suggestions are suggestions where two parts of a communication are linked with an action phrase like; before, during, after, while, as. The two parts don’t have to genuinely be linked or relate to each other. In the sentence above I link the conscious mind becoming more distracted with walking down the stairs in the mind even though there is no real link other than me saying ‘as’. I also include a compound suggestion. Compound suggestions have two parts of a communication linked with an ‘and’ or a pause. They imply that because the first part happens so will the second part. In the sentence above I use ‘and’ to link the going down the stairs with becoming more and more distracted. In effect I am saying the same thing twice in the same sentence using two different language patterns.
Performance Enhancement Therapy Session Analysed Transcript (120+pages)
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This is the first book in the 'Therapy in Action' Series. This session is working with somebody to improve their artistic ability. I started by giving them one minute to draw a picture; then again at the end of the session I gave them a minute to draw the same picture to compare the difference.
Spiritual Teachings of an Unconscious Mind (100+pages)
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This book contains transcriptions of sessions where the unconscious mind in trance talks to a hypnotist revealing it's understandings on subjects like the nature of reality, the ultimate truth and the meaning of life. It ends with a full description of how you to can hypnotise yourself or others to communicate directly with the unconscious mind.
Includes an analysed induction to explain how the trance state is being developed.